Creative Journal:
In this online journal, Charlie delves into the concepts, challenges and processes behind her shoots. Exploring lighting techniques, client direction and atmosphere while also sharing the creative journey behind the work.
LuLulemon, Gifting Campaign
Earlier this year (2025) I had the pleasure of working with Lululemon on their Christmas Gifting range, producing a series of clean, aesthetically refined and luxurious stills. The shoot focused on thoughtful product pairings and intricate details to create a cohesive visual story; one that allowed each image to stand strong individually while seamlessly fitting within the wider campaign. Shape, form, texture and colour were used to bring harmony and balance to the compositions, reflecting the brand’s elevated style.
When Capturing the lighting, I focused on creating soft, warm tones around the edges to evoke a cosy feel while introducing subtle harder shadows from the products to add depth and definition.
Client: Lululemon
Stylist: Sorrell Kinder
Studio: Blend Studios
Assistant: Grace Tasselli
Free Soul, Product Launch Campaign
When Free Soul contacted me to shoot a stills and single frame videos for a new product launch I was instantly excited to learn more.
Working with natural ingredients and fruity flavours in their products instantly created a strong direction and narrative. We instantly get about to create a consistent series of shots that would convey hydration, vibrancy, flavour and texture – producing bold and compelling content that would grab audience’s attention.
To explore more from this shoot, please visit the Still Life and video page to view the series in full.
Stylist: Tiffany Rine Client: Kayla at Free Soul
Costa Coffee Socials Campaign with Untold Fable
At the end of the summer, I was thrilled to work with Untold Fable on their latest social media campaign for Costa Coffee. We shot across two locations, starting in a Costa Coffee shop where we captured models in a natural and classic costa environment, before heading to a park to create relaxed picnic scenes with refreshing drinks and playful props.
On set I mixed flash with daylight to create a natural lighting set up, this allowed us to work quickly and efficiently while still creating a sense of summer.
It was a fun and fast-paced shoot, with plenty of content to produce and the added challenge of working in public spaces with limited or no power.
It was a pleasure working on this shoot with a fantastic team.
To explore more from this shoot, please visit my Drinks page to view the series in full.
Unite Students with Bandstand Agency
After being connected through another industry professional, Bandstand Agency reached out to me to shoot a collection of student accommodation across several UK locations, including Bristol, Coventry and London.
Working alongside their set team, I captured a range of rooms—both with and without models—to convey a sense of aspirational student living. The result was a series of fresh, vibrant, and contemporary stills designed to help viewers imagine themselves living in these spaces.
To explore more from this shoot, please visit my Interiors page to view the series in full.
Client: Unite Students
Agency: Bandstand
Producer: Lewis B
Assistant: Tara G
Shooting Petworth House
Interior Designer, Studio Raff worked with the owners of Petworth House for over a year to update and modernise their home. Using bold colours, patterns and textures to create an impactful and inviting home.
Having worked with Studio Raff on a large array of projects, Charlie was brought back to bring her creative style and capture the transformation that has brought a new lease of life into the home.
To explore more from this shoot, please visit the Interiors page to view the series in full.
Interior Designer and Stylist: Sophia Ayrton-Grime
Dove Socials Campaign – Sensorial Thrills
Over four days myself and my team worked with Dove and NAS agency to produce bold, compelling and vibrant reels that captured the senses for Dove’s latest body wash range.
Exploring lather, water, ingredients and textures to produce a series of fast pace and enticing reels for their US social channels. This was a highly detailed project, with two days on location and two days in the studio – producing dynamic and bold content with a variety of themes and POV’s.
Drawing inspiration from their creative deck and brand guidelines we created uplifting and bright video’s that aligned with the Dove brand.
To explore more from this shoot, please visit my video page to view the series in full.
Still life stylist: Tiffany Rine
Make-up and Hair: Kenny Leung
Models: Christina Georgiou and Florence Olowookere
Agency: NAS
Assistant: Abbie Fisk
Photographic Studio: Big Sky
Bluebella SS25 Campaign.
Having collaborated with Bluebella on multiple projects, I was thrilled to be invited to work on their SS25 campaign. My approach focused on using lighting to craft bold shapes and shadows, enhancing the bright, summery feel of the collection.
For this shoot, we worked across four distinct sets, incorporating varied styling to ensure each image felt unique while maintaining a cohesive aesthetic. I also introduced backlighting in some shots to create sharper highlights, adding depth and dimension to elevate the atmosphere and showcase the product’s intricate details.
A huge thank you to the Bluebella team for having me on board, I truly enjoyed working on this series of aspirational images that bring together my skills and expertise in still life and interiors photography.
To explore more from this shoot, please visit my Still Life page to view the series in full.
Set Designer and Stylist: Juliet Caswell
Freddie’s Flowers Mothers Day Campaign.
This year, 2025, I have been working closely with the wonderful team at Freddie’s Flowers, producing aspirational and highly creative lifestyle imagery. A particular favourite project for me, included their Mother’s Day Campaign where we shot on location in East London for two days.
In this shoot I mixed natural light with studio flash, taking inspiration from the space while adding elements of my own lighting to control the creative and elevate the imagery. We moved around the house, utilising every space from the kitchen, bedrooms, Hallway, Living room etc. This allowed us to create fresh and enticing imagery conveying the special and joyful moments that flowers bring all around the home.
To explore more from this shoot, please visit my Interiors page to view the series in full.
Stylist and Floral Stylist: Freddie Garland
Producer: Bryanna Kelly
BTS:
Bluebella Christmas Campaign.
Earlier in 2024, I had the pleasure of working with the brilliant team at Bluebella to produce a striking selection of product imagery for their Christmas Campaign.
With the model photography already completed, the focus was on crafting still-life shots that seamlessly complemented their themes, ensuring cohesive visuals across social media, PR and their website.
Drawing inspiration from their existing content, we carried forward key elements including dramatic lighting techniques, dapple and window effects, while maintaining a strong emphasis on the overall mood and atmosphere.
To explore more from this shoot, please visit my Still Life page to view the series in full.
Stylist: Holly Isabella
Sainsbury’s Drinks Booklet.
Working together, with Agency 7C3, I photographed Sainsbury’s Christmas in-store booklet, showcasing a range of festive drinks and nibbles designed to inspire audiences during the holiday season.
A particular focus for the client was to create dramatic and dynamic bursts of light throughout the series, complemented by soft fairy lights in the background, to evoke a warm glow and capture the festive spirit.
These images were especially technical, involving multiple layers. First, capturing a ‘hero’ or main shot, then meticulously diffusing each bottle or glass to remove hard glares. As well as adjusting the focus, which would bring out a soft glow from the fairy lights. And then compiling these parts in post production to create a strong series of imagery that aligned with the client’s vision.
To explore more from this shoot, please visit my Drinks page to view the series in full.
Studio: Smoke House Studios
Food and Drinks Stylist: Holly Cowgill
Props Stylist: Morag Farquhar
Art Direction: 7C3
Penelope Chilvers, Duke Street Store.
Over the past year I have had the pleasure of photographing a number of Penelope Chilvers stores, capturing their revamps by the talented team at Studio Raff.
As these are stores they did pose some constraints with the stores open and operating while we worked. We therefore started early and arrived when the store was still closed to capture the wide shots. When the store did need to open we then only had the detail shots left to capture which created minimal disruption to their business and customer experience.
I also opted to capture the spaces with my studio lighting, this allowed me to control the lighting and create a natural aesthetic; rather than using the shop lighting which would of added double shadows and colour tones to the imagery.
To look through the rest of the imagery from this shoot, please visit my Interiors page.
